Have a secret recipe or food business you want to bring to market? The team at East End Market and a cadre of local food professionals want to help you make your food business dream a reality!
The first half of the workshop focuses on all the the rules behind food regulations, liability, insurance, permitting and food prep.
Other topics covered in the AM session:
•Getting your concept out of your head and onto paper
•Exploring what business structure to chose
•A look at trends and gaps in local food scenes
•How to get you product on store shelves
•Getting the green light to sell at area markets
•Day in the life of a foodpreneur
•Working with Dept. of Health and Florida Dept. of Ag
•Tips for successfully working in commissary kitchens
•Start-up costs and other fiscal considerations
During the lunch break besides enjoying Chef Jes’ food there will be opportunities to network and do some question asking of the expert panelists and presenters before the afternoon session kicks off.
The second half of the day will teach you how to tell your story, brand your business , build the buzz, and leverage social media platforms to build a loyal and engaged customer base.
Other topics covered in the PM session:
•Branding Essentials for Food Start-Ups
•The in’s and out’s of your business website
•How Storytelling leads to Sales
•What to outsource or Do-it-yourself
•Building and selling with your e-mail list
•Creating logos and graphics
•Marketing, PR and getting the word out
•Visual Merchandizing and packaging
•Deep dive into Social Media Strategy
•Food Photography - make your photos pop